- Smyrna School District
- Branding Kit
Branding Kit
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A branding kit provides our staff and stakeholders with the tools and information they need to uphold the Smyrna School District brand, consistently. This is a set of guidelines for the visual components of the SSD brand. Branding kits create recognition with stakeholders and community members, as well as brand loyalty. Additionally, having all of these assets in one place allows for simplified marketing for more than just the marketing team.
Logos
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Main Logo
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Horizontal Logo
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140 Year Logo
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#ProudToBeSSD
Color Palette - Please click the color for color codes
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Smyrna Red
HEX: #ED0000
R: 237
G: 0
B: 0
C: 0
M: 93
Y: 93
K: 7
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Smyrna Black
HEX: #000000
R: 0
G: 0
B: 0
C: 0
M: 0
Y: 0
K: 100
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Smyrna Grey
HEX: #A6A6A6
R: 166
G: 166
B: 166
C: 0
M: 0
Y: 0
K: 35
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Smyrna White
HEX: #FFFFFF
R: 255
G: 255
B: 255
C: 0
M: 0
Y: 0
K: 0
Fonts
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Times New Roman
The font family, Times New Roman, should be employed for all District communications. The font family, Calibri, should be employed for District signage for clear legibility. For email correspondence, use the pre-selected font.
The font Baskerville Display can also be used in place of Times New Roman.
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Calibri
The font family, Times New Roman, should be employed for all District communications. The font family, Calibri, should be employed for District signage for clear legibility. For email correspondence, use the pre-selected font.
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Brightwall
This font is used as a title font for SSD branding.
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Atteron
This font is used as a subtitle font for SSD branding.
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Please note: For posters, merchandise, and the like, you may use a font other than those listed above. Times New Roman and Calibri are for official documents and signage only.