The Marketing Today! program of study is a three-course Career and Technical Education (CTE) program that engages students with the world of marketing services by focusing on how marketing is evolving in the digital age and how companies can be successful by implementing marketing strategies. Students gain career/industry knowledge through a series of work-based learning activities in and out of the classroom, such as internships, apprenticeships, career experience opportunities, and project completion, of at least 60 hours. Students in the third level course will be operating the school store, The Eagle Outlet.

Marketing Today! courses introduce students to a wide array of careers, such as data analytics, project and content management, digital marketing, marketing campaign management, demographic analytics, and communications.

Students enrolled in this pathway will have the opportunity to participate in a Career and Technical Student Organization (CTSO). The CTSO for this pathway is Business Professionals of America (BPA).

Units of Study

Required: 

• Marketing Essentials - 1
• Digital and Data-Driven Marketing - 2
• Entrepreneurial Marketing - 3

Additional Course Offerings:

• Dual Enrollment - Wilmington University
  • BBM 201 Principles of Management
  • BMK 305 Marketing
• Early Career Experience

College Articulation Agreements:

Wilmington University

Students who earn a B or better in Marketing Essentials will receive articulated credit at WU for the following course:

BMK 305-Marketing (3 credits)

Students who earn a B or better in Digital & Data Driven Marketing will receive articulated credit at WU for the following course:

BMK 306-Principles of Advertising (3 credits)

Students who earn a B or better in Entrepreneurial Marketing will receive articulated credit at WU for the following course:

BMK 307-Public Relations (3 credits)

Potential Careers:

• Data Analytics
• Social Media Specialist
• Advertising
• Public Relations Specialist
• Marketing Management
• Marketing Research Analyst
• Promotion
• Fashion Merchandising
• Advertising Sales Agent
• Graphic Designers
• Sales Managers
• Fundraising Managers
• Event Planners
• Multimedia Specialist
• Sales Representative
• Hospitality Marketing